WARNING: this article contains a strong dose of "tough love," with no punches pulled, and may be difficult for some to hear. If your feelings are easily hurt I recommend skipping this installment. Greetings Floor Dealers! As detailed in Part 1 of this series, selling on cheap-price is a fragile and temporary marketing advantage at [...]
Greetings Floor Dealers! When I was in college I earned my daily bread by giving private guitar lessons at a music store. The owner of this store was a good-hearted and generous fellow. A little too generous. He sold his wares at incredibly thin margins, so thin that he had to take part-time work outside [...]
Greetings Floor Dealers! "You're quote is $1,500 more than the other flooring store." Jimmy, a floor dealer from North Carolina that I coach, stood in his showroom listening patiently while his customer complained about his "high" price. When he finished, Jimmy politely replied, "Well sir, let me save both of us a lot of time. [...]
Greetings Floor Dealers! "We're kicking Home Depot's Butt. We love having them as neighbors because we take a lot of business from them." I was on the phone with Mark Bouquet, a floor dealer from the suburbs of Chicago and one of my Flooring Success Systems members. He went on to tell me that they [...]