Greetings Floor Dealers! This series is about the mindset and strategies used by dealers who build $5 Million businesses with gross margins of 45% or more. In Part 1 of this series we covered the mindset necessary to be a 5/45 dealer, so in this installment I’m going to cover some practical strategies you can [...]
Greetings Floor Dealers! Every person who walks through your door is on a 1-10 scale of being “ready to buy.” 1 meaning they are not ready at all, and 10 meaning “I gotta have it now, baby! Just show me where to sign!” Anyone who is less than an 8, 9 or 10 is really [...]
Greetings Floor Dealers! 5 Tips for Setting up a Target Farm The real estate industry has been using the farm concept for years, allowing Realtors to build their businesses successfully. There is no reason you as a flooring dealer can’t “steal” this strategy for our industry. Marketing farms work basically just like agricultural farms. You [...]