recruiting installers

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Why Good Marketing Is Your Solution To The Installation Crisis (part 2 of 2)

In part 1 of this series I made the point that, hopefully, industry-wide solutions to the installer shortage are coming, but that may take awhile.  In the short term you’ve got to solve it for yourself, which generally means either hiring installers away from other retailers, or recruiting and training them yourself.  Either way, if [...]

By |2020-05-09T12:04:33-06:00January 30th, 2020|

Why Good Marketing Is Your Solution To The Installation Crisis (part 1 of 2)

On August 23rd I attended the Flooring Installation Taskforce meeting held at the CFI convention in San Antonio.  This meeting was hosted by the Floor Covering Leadership Council to help further the mission of solving the installer shortage.  Robert Varden, head of the CFI, did a fantastic job presenting the challenges, and providing real, actionable [...]

By |2020-05-09T12:04:48-06:00January 16th, 2020|