I walked into an office supply store recently, and an employee asked if they could help me find something. I told her what I was looking for and she replied, “Those are on aisle twenty-three.” She then went back to talking with her co-worker. I should mention that the store was nearly empty, and she [...]
The last several installments have been dedicated to equipping you with proven strategies to recession-proof your dealership and come back strong after the lockdown. This installment features a case study of a dealer who grew his revenue during the lockdown by implementing the strategies I’ve taught here. Matt’s Story Matt Capell owns Capell Flooring & [...]
The Million-Dollar Chiropractor I launched Flooring Success Systems in October of 2007—right before the U.S. economy tanked. I had the task of somehow helping my floor dealer clients survive what was to become the worst economy since the Great Depression. A key marketing approach I taught (and still teach) follows the example of a chiropractor [...]
If a hurricane is coming and forecasters are not sure if it’s going to hit your town, you would be foolish to merely hope it passes you by. A wise man prepares as though it’s going to hit with full force. As the lockdown eases, no one knows if the flooring market is going [...]
As the U.S. slowly emerges from the COVID-19 lockdown, no one is sure what the economy is going to do. It could rebound fairly quickly, or it could take many months or even years to come back. We just don’t know. That’s why it’s important to hope for the best and plan for the worst. [...]
