Greetings Floor Dealers! Welcome to Part One of my Summer Series all about commanding higher retail margins! During several of FCNews' Marketing Mastery webinars I host with Dustin Aaronson, I have asked attendees if customers are more price-sensitive than ten years ago. The overwhelming response is always a resounding "Yes!" Dealers across the fruited plain [...]
Greetings Floor Dealers! "You're quote is $1,500 more than the other flooring store." Jimmy, a floor dealer from North Carolina that I coach, stood in his showroom listening patiently while his customer complained about his "high" price. When he finished, Jimmy politely replied, "Well sir, let me save both of us a lot of time. [...]
Greetings Floor Dealers! "We're kicking Home Depot's Butt. We love having them as neighbors because we take a lot of business from them." I was on the phone with Mark Bouquet, a floor dealer from the suburbs of Chicago and one of my Flooring Success Systems members. He went on to tell me that they [...]