In Part 1 I explained how Russ Bundy, a dealer from Utah, quickly skyrocketed his net profits by implementing a sales closer system. Part 2 covered details of the in-store portion of the process. In this final installment, I’m going to cover the in-home measure. For most dealers, this is a gigantic missed opportunity to [...]
I’ve preached numerous times that for most dealers, competing on price is a suicide mission. Positioning yourself in the market as the dealer with the cheapest prices is, at best, a fragile and temporary advantage. All it takes is someone to come along with a cheaper price and you’ve instantly lost your advantage. Companies that [...]
Greetings Floor Dealers! "I'll take the MVP cut," I said to the girl behind the counter. It was my first visit to Sport Clips for a haircut. I'd heard good things about their service—that they were different than your typical walk-in hair salon—so the marketer in me was curious to see what they were all [...]