positioning in marketing

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The three reasons people don’t buy—part one

Greetings Floor Dealers! When a prospect does not purchase flooring from you it’s for one of three reasons: 1.    They can’t afford it 2.    They aren’t interested 3.    They don’t believe you Today we’re going to discuss the first reason: They can’t afford it. Your job as a marketer is to magnetically attract ideal clients.  [...]

By |2019-02-12T16:35:17-07:00March 19th, 2015|

Are you a Trusted Advisor?

Imagine going to the doctor because you suspect you might have brain cancer. Before he begins the examination, you say, “I was looking online, and I found another doctor who will do an examination for $49.95.  Your receptionist says you charge $120.  Is that the best you can do?”    Then when he gives you his [...]

By |2019-02-12T16:54:15-07:00February 6th, 2014|