In my previous two columns, I detailed the many problems dealers face when buying leads from HomeAdivsor, Angie’s List and other lead generation companies, and why you are better off generating your own leads. I also discussed how any time you generate leads you should begin with the leads you already have: your past customers. They [...]
In my previous column, I detailed the many problems dealers face when buying leads from HomeAdivsor, Angie’s List and other lead generation companies. Here’s a quick summary of the problems I discussed. You have no control over the types or quality of leads. You have no control over how the leads get generated. Buying leads [...]
HomeAdvisor was getting sued by a group of eight home-improvement companies. Here are just two of the several allegations: The leads sold to the companies are “overwhelmingly bogus” and “illusory.” They are often “over distributed” or contain, among other things, disconnected phone numbers, people who are not homeowners or contacts for nonexistent residences. When companies [...]
Greetings Floor Dealers! When a prospect walks into your store then leaves without making a buying decision, what do you do? Well, if you’re like most retailers…you do nothing! But I don’t want you to be like most retailers! I want you to do what other dealers don’t do, don’t know how to do, and [...]
Greetings Floor Dealers! This week’s topic is, “It’s time to get mean.” So what do I mean by that? Well, there’s a lot to be discouraged about lately. The economy is in the toilet, dealers are getting slaughtered, and our news media pumps the raw sewage of negativity into our society 7 days a week, [...]