I’ve been fly fishing for over 25 years. In that time I’ve gotten good at it. However, for years, I stank at nymphing. Nymphing means fishing flies underwater instead of floating them on the surface. If you want to catch a lot of trout consistently, it’s essential to be good at nymphing because trout spend [...]
In Part 1 I told the story of Earl Swalm, a dealer from Canada who increased his revenue by 50% and cut his work hours in half. In Part 2 I covered some of the strategies he used to grow his revenue. In this installment, I’ll discuss how he was able to cut his work [...]
“I was putting in 60 or more hours per week,” Earl Swalm told me. “I have two kids, and I felt like I was missing out on a lot. It was really tough, very stressful.” Many dealers can relate to those words. In this installment you’re going to learn Earl’s story; how he took control [...]
In Part 1, I told the story of Craig Bendele, a dealer from Florida who increased his revenue 50% each year for the past two years, while at the same time drastically cutting his work hours. Then in Part 2, I covered some of the sales and marketing strategies he used to get this impressive growth [...]
In Part 1, I told the story of Craig Bendele, a dealer from Florida who increased his revenue 50% each year for the past 2 years, while at the same time drastically cutting his work hours. In this installment, I’m going to cover some of the strategies he used to get this impressive growth in [...]
“I used to work dark-to-dark, six and seven days a week,” Craig Bendele told me. “I was completely stressed out and feeling pretty miserable.” A lot of dealers can relate to Craig’s situation. In this first installment, you’re going to learn Craig’s story, and how he eventually made changes in his business that enabled him to [...]
Greetings Floor Dealers! About two-thirds of my coaching for flooring retailers focuses on marketing and making more money. The other third focuses on helping dealers engineer their businesses so they can have the time and freedom to enjoy the fruits of their labors. After all, what's the point of investing the enormous amount of time, [...]
Greetings Floor Dealers! In the last installment, I made the case that the main purpose of your flooring business is not to provide jobs, sell stuff, help customers, or even to make money. (Or to keep your brother-in-law employed and out of jail.) The main purpose is this: to fund and facilitate your ideal lifestyle. [...]
Greetings Floor Dealers! JIM: What is your goal for your business? FLOOR DEALER: To make more money. JIM: What's important to you about making more money? December is a great time for floor retailers to begin setting goals for the upcoming twelve months. However, for most entrepreneurs 'setting goals' means figuring out how to make more [...]
Greetings Floor Dealers! Most flooring dealers have a fundamental misunderstanding about what business they are in. They believe that they are in the business of installing floors, of selling, of “running” a flooring business. The reality is, you are a marketer of flooring services. The business you are in is “marketing.” The product just happens [...]
