I’ve been fly fishing for over 25 years. In that time I’ve gotten good at it. However, for years, I stank at nymphing. Nymphing means fishing flies underwater instead of floating them on the surface. If you want to catch a lot of trout consistently, it’s essential to be good at nymphing because trout spend [...]
In Part 1 I told the story of Earl Swalm, a dealer from Canada who increased his revenue by 50% and cut his work hours in half. In Part 2 I covered some of the strategies he used to grow his revenue. In this installment, I’ll discuss how he was able to cut his work [...]
“I was putting in 60 or more hours per week,” Earl Swalm told me. “I have two kids, and I felt like I was missing out on a lot. It was really tough, very stressful.” Many dealers can relate to those words. In this installment you’re going to learn Earl’s story; how he took control [...]
Greetings Floor Dealers! In 2015 consumers learned that Lumber Liquidators had been selling Chinese-made laminate flooring with formaldehyde levels up to 13 times higher than allowed by California emissions standards. Formaldehyde is found in virtually everything, living or manufactured, but its excessive emissions can cause health problems, which is why California has strict standards [...]
Greetings Floor Dealers! About two-thirds of my coaching for flooring retailers focuses on marketing and making more money. The other third focuses on helping dealers engineer their businesses so they can have the time and freedom to enjoy the fruits of their labors. After all, what's the point of investing the enormous amount of time, [...]
Greetings Floor Dealers! In the last installment, I made the case that the main purpose of your flooring business is not to provide jobs, sell stuff, help customers, or even to make money. (Or to keep your brother-in-law employed and out of jail.) The main purpose is this: to fund and facilitate your ideal lifestyle. [...]
Greetings Floor Dealers! JIM: What is your goal for your business? FLOOR DEALER: To make more money. JIM: What's important to you about making more money? December is a great time for floor retailers to begin setting goals for the upcoming twelve months. However, for most entrepreneurs 'setting goals' means figuring out how to make more [...]
I was speaking with a floor dealer not long ago and I asked him what was his goal? "To make more money," he replied. That got me to thinking. Making more money sounds like a good goal, but is it? Is it even a goal at all? Imagine a Pharaoh in ancient Egypt sending for [...]
