As I outlined in part 1 of this series, Home Depot spent $1.08 Billion in advertising in 2018. There is no way you’re going to beat them in the advertising game because they are outspending you thousands of times over. However, there are business growth methods you can implement which the big corporations can’t or [...]
Greetings Floor Dealers! Welcome to Part Three of my Summer Series all about commanding higher retail margins! "My margins are between 45-50%," Jerome, a floor dealer from Texas, recently told me during an interview I was doing for a training video. "And we're booked solid for three months." What makes Jerome's story even more amazing [...]
Greetings Floor Dealers! Welcome to Part Two of my Summer Series all about commanding higher retail margins! "Our margins start at 45%," Craig, a floor dealer from Florida recently told me. "And our sales volume is up 60% over last year." Craig's story is not uncommon. As I said in the last installment, dealers all [...]
