get your mailers opened Archives | Flooring Success Systems

How To Create A Customer Stampede With Direct Mail—part 2

Greetings Floor Dealers! FLOOR DEALER: Our prospects throw away our mailers without opening them. JIM: Put a sample-packet of aspirin in the envelope next time. FLOOR DEALER: A what??? How many times have you pulled a big stack of mail out of your mailbox and stood next to the trash can, putting your bills [...]

Set Yourself Apart – Part 2 — Use Marketing That Looks Different From Everyone Else’s

With the thinning of the herd (customers) taking place in all business categories, it’s essential that you take your customer service and marketing “up a notch” to set yourself apart. In Part 1, I told you about giving a Welcome Pack and a good formula for yours. One reason “traditional” advertising fails floor dealers so [...]