In Part 1, I told the story of Craig Bendele, a dealer from Florida who increased his revenue 50% each year for the past two years, while at the same time drastically cutting his work hours. Then in Part 2, I covered some of the sales and marketing strategies he used to get this impressive growth [...]
In Part 1, I told the story of Craig Bendele, a dealer from Florida who increased his revenue 50% each year for the past 2 years, while at the same time drastically cutting his work hours. In this installment, I’m going to cover some of the strategies he used to get this impressive growth in [...]
“I used to work dark-to-dark, six and seven days a week,” Craig Bendele told me. “I was completely stressed out and feeling pretty miserable.” A lot of dealers can relate to Craig’s situation. In this first installment, you’re going to learn Craig’s story, and how he eventually made changes in his business that enabled him to [...]
Greetings Floor Dealers! In the last installment, I made the case that the main purpose of your flooring business is not to provide jobs, sell stuff, help customers, or even to make money. (Or to keep your brother-in-law employed and out of jail.) The main purpose is this: to fund and facilitate your ideal lifestyle. [...]
Greetings Floor Dealers! JIM: What is your goal for your business? FLOOR DEALER: To make more money. JIM: What's important to you about making more money? December is a great time for floor retailers to begin setting goals for the upcoming twelve months. However, for most entrepreneurs 'setting goals' means figuring out how to make more [...]