Statistically, when buying big ticket items ($500 or more), the average consumer spends 79 days on the path-to-purchase. 85% begin their path-to-purchase online. But, 82% of the time they make the actual purchase in a brick-and-mortar store. Therefore, in order to make sure that the path ends at your store instead of a competitor’s, it’s [...]
Greetings Floor Dealers! In the last post I gave some stats about email marketing. Here they are again for your review: Only 13% of emails are opened Those with 35 or fewer characters in the subject line were opened 19% of the time Click through rates (This is when you have a link in your [...]
Greetings Floor Dealers! Email can be a powerful way to market your business, but most email marketing is done badly. Here are some stats about email from a few years ago. They are a little dated, but they are instructive, and I have no reason to believe the numbers have changed much. Only 13% of [...]