I’ve preached numerous times that for most dealers, competing on price is a suicide mission. Positioning yourself in the market as the dealer with the cheapest prices is, at best, a fragile and temporary advantage. All it takes is someone to come along with a cheaper price and you’ve instantly lost your advantage. Companies that [...]
JIM: Here's a system that will enable your sales team to close 50% more sales with zero marketing costs. I recommend weekly sales trainings to get your team up to speed. FLOOR DEALER: I don't have time to do weekly sales meetings. JIM: I'm curious. What's taking up all your time that's more important than [...]
Imagine going to the doctor because you suspect you might have brain cancer. Before he begins the examination, you say, “I was looking online, and I found another doctor who will do an examination for $49.95. Your receptionist says you charge $120. Is that the best you can do?” Then when he gives you his [...]