Greetings Floor Dealers! During the mortgage meltdown, the massive government bailout, and sweeping political changes over the past several years, many floor dealers struggled with survival - forget prosperity! The flooring industry seriously experienced the fallout, with many dealers severely downsizing or going out of business all together. Why it’s a mistake to simply “hope” [...]
With the thinning of the herd (customers) taking place in all business categories, it’s essential that you take your customer service and marketing “up a notch” to set yourself apart. In Part 1, I told you about giving a Welcome Pack and a good formula for yours. One reason “traditional” advertising fails floor dealers so [...]
With the thinning of the herd (customers)taking place in all business categories, it’s essential that you take your customer service “up a notch.” Set yourself apart! It’s appalling how, even in the face of bankruptcy, most businesses continue to take the ever-dwindling supply of customers for granted. Lousy service, customers treated with indifference, etc., etc. [...]