There are two broad categories in advertising, and it is vital that you understand the difference. If you don’t, your campaigns are doomed to mediocre returns at best, failure at worst. These two kinds of marketing are called institutional advertising and direct response advertising. Direct response advertising will make you rich … image advertising will waste your [...]
Greetings Floor Dealers! In my first installment of this series, I revealed a lead-capture strategy which compels your website visitors to leave their contact information. This is important because you can have hundreds of visitors to your site each month, but without a lead-capture strategy the vast majority will leave and you'll never hear from [...]
Greetings Floor Dealers! During one of my coaching webinars for floor dealers, I was discussing strategies to increase the effectiveness of their websites. To hammer home what not to do, I Googled "Flooring Los Angeles" and opened up the top three sites in the organic search. I showed the group that each of the sites [...]
Greetings Floor Dealers! In the previous installment of this series, I listed the three reasons most advertising fails floor dealers: 1) There is a ton of misunderstanding among floor dealers about advertising; 2) they are unaware of alternatives to "brand building" types of advertising; and 3) as a result dealers wind up copying each other. [...]