Greetings Floor Dealers! In 2015 consumers learned that Lumber Liquidators had been selling Chinese-made laminate flooring with formaldehyde levels up to 13 times higher than allowed by California emissions standards. Formaldehyde is found in virtually everything, living or manufactured, but its excessive emissions can cause health problems, which is why California has strict standards [...]
Greetings Floor Dealers! There is no single strategy—no "silver bullet"—that will magically enable you to leave the boxes in the dust. Rather, you should implement multiple, integrated sales and marketing strategies that reinforce one another and position you as the obvious choice. With that in mind, let's take a look at some effective strategies you [...]
Greetings Floor Dealers! At the 2014 TISE West event in Las Vegas, I attended James Dion's class on the psychology of price. He said, "Price is just a number, yet consumer's are obsessed with it. If you want to know who to blame, look in the mirror." I agree. For years box stores and national [...]
Greetings Floor Dealers! JIM: Here are three strategies which will help you sell at premium prices, but you have to implement all three or none of them will be as effective. FLOOR DEALER: That's a lot of work. JIM: What's more work? Implementing these strategies or staying trapped forever on the cheap-price hamster-wheel of doom? [...]
Greetings Floor Dealers! Every person who walks through your door is on a 1-10 scale of being “ready to buy.” 1 meaning they are not ready at all, and 10 meaning “I gotta have it now, baby! Just show me where to sign!” Anyone who is less than an 8, 9 or 10 is really [...]