“Watch what everyone else does – do the opposite. The majority is always wrong.” -Earl Nightingale Most of the sales, marketing, and differentiation strategies I teach floor dealers and write about in this column break convention and completely ignore industry “norms.” I do this because unconventional strategies offer the biggest return on investment for [...]
“I remember this guy,” the dealer from Minnesota told me. I had just pointed out to him that he had a negative review on Google. “He was rude to my staff and made unreasonable demands. When we told him we couldn’t give him what he wanted he left this lousy review!” Many dealers can relate to [...]
“We paid a company to do Facebook posts for us, and the results have been terrible,” the owner of four flooring stores recently told me. “We’ve pretty much given up on Facebook marketing.” I’ve heard similar comments from dealers frustrated with their results from Facebook marketing. This isn’t because Facebook can’t be very profitable for [...]
“I keep hearing about all the different social media platforms. Where should I be marketing my business? There are so many! I simply can’t keep up.” I hear comments like that from busy floor dealers. It’s understandable because there are a lot of options available! If you’re struggling to choose a platform, why not focus on [...]
Greetings Floor Dealers! My friend John Mapes is the founder and President of My Flooring Warranty. During a recent conversation he told me that his company has conducted polls of 65,000 consumers across the U.S. and Canada who bought flooring from one of the 1,300 dealers in the My Flooring Warranty program. This is an [...]
Greetings Floor Dealers! In it’s simplest definition, “Massive Action” means applying multiple solutions to the resolution of a problem at the same time. Usually there is more than one solution to any problem, business or personal. With “Massive Action,” instead of trying one solution at a time, you implement each possible solution simultaneously. Dan Kennedy [...]
Greetings Floor Dealers! “How Quickly Should I See A Return On My Investment?” The title of this article is based on a question that comes up periodically, especially with new clients or dealers who are considering becoming a client. They want to know how quickly they will recoup the investment they made (or are going [...]
Greetings Floor Dealers! The purpose of your business is to fund and facilitate your Ideal Lifestyle. Yet most flooring dealers sacrifice their Ideal Lifestyle to facilitate their business. Part of the problem is not having a crystal clear picture of exactly what you want your life to look like, then building a business that can [...]
I was speaking with a floor dealer not long ago and I asked him what was his goal? "To make more money," he replied. That got me to thinking. Making more money sounds like a good goal, but is it? Is it even a goal at all? Imagine a Pharaoh in ancient Egypt sending for [...]
