building value

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The Importance Of Marketing For Repeat And Referral Customers

With competition from box stores and online dealers, rising costs, and pressure to cut margins, flooring retail is a tough business, especially if you don’t have the right sales and marketing systems in place, referral customers are key. I interview industry leaders on what they see successful retailers doing to grow sales, keep their margins [...]

By |2019-02-12T16:06:55-07:00November 1st, 2017|

The three reasons people don’t buy—part three

Greetings Floor Dealers! When a prospect does not purchase flooring from you it’s for one of three reasons: 1.    They can’t afford it 2.    They aren’t interested 3.    They don’t believe you Today we’re going to discuss the final reason: they don’t believe you. When someone says they are not interested, or that they cannot [...]

By |2019-02-12T16:34:57-07:00April 2nd, 2015|