Greetings Floor Dealers! FLOOR DEALER: The newspaper ad guy says you've got to run an ad at least 7 times before people start to respond. JIM: If you run an ad and no responds, do you know what will happen if you run the ad 7 more times? FLOOR DEALER: What? JIM: People won't [...]
Greetings Floor Dealers! JIM: What's the "Big Promise" in your ad? FLOOR DEALER: That we guarantee to have the lowest prices. JIM: Let me guess…you get beat up on price a lot. FLOOR DEALER: Yep. Before you read this article I want you to do a quick two-minute exercise. Google "flooring retailers" in your town [...]
Greetings Floor Dealers! I've spoken with many floor dealers who were extremely discouraged with the advertising results they'd gotten from websites, newspaper ads, letters, postcards, email, flyers, etc. They are often convinced that the advertising media itself was ineffective, when many times it was the message being delivered that was responsible for the campaign bombing. [...]
Greetings Floor Dealers! FLOOR DEALER: What do you think of my ad? JIM: It's got your business name at the top, a list of products, and contact information, just like your competitor's Name, Rank and Serial Number ads. FLOOR DEALER: So what do you think? JIM: I think you should start over. In the last [...]
Greetings Floor Dealers! FLOOR DEALER: Our prospects throw away our mailers without opening them. JIM: Put a sample-packet of aspirin in the envelope next time. FLOOR DEALER: A what??? How many times have you pulled a big stack of mail out of your mailbox and stood next to the trash can, putting your bills [...]
Greetings Floor Dealers! FLOOR DEALER: We've tried direct mail, but we quit using it. JIM: What kind of results did you get? FLOOR DEALER: Lousy. I was on a coaching call with Tim, a dealer who had recently joined Flooring Success Systems, and I asked him what kind of results he was getting from [...]
JIM: Here's a system that will enable your sales team to close 50% more sales with zero marketing costs. I recommend weekly sales trainings to get your team up to speed. FLOOR DEALER: I don't have time to do weekly sales meetings. JIM: I'm curious. What's taking up all your time that's more important than [...]
If you don't have a system for selling, you'll be at the mercy of your customers system for buying. "I'm now closing almost 100% of my sales." I was on the phone with Kate, a flooring salesperson who works for Jerome, a floor dealer in my Flooring Success Systems program. I was doing a private coaching [...]
Greetings Floor Dealers! JIM: Here are three strategies which will help you sell at premium prices, but you have to implement all three or none of them will be as effective. FLOOR DEALER: That's a lot of work. JIM: What's more work? Implementing these strategies or staying trapped forever on the cheap-price hamster-wheel of doom? [...]
Greetings Floor Dealers! FLOOR DEALER: We carry a large selection of well-known, high-quality products and we provide great customer service. JIM: So what's the problem? FLOOR DEALER: The only thing our customers care about is cheap price. I was in Starbuck's with a friend not long ago. I ordered a Trenta black iced tea, [...]
