Greetings Floor Dealers! This post written with the input of guest expert: Travis Lee of 3D Mail Results This may sound a bit weird coming from the 3D Mail Guru, but you’ll always want to use multiple media, multiple different ways. That means direct mail using 3D Mail and more traditional mail, email, faxes, phone [...]
Greetings Floor Dealers! When a prospect does not purchase flooring from you it’s for one of three reasons: 1. They can’t afford it 2. They aren’t interested 3. They don’t believe you Today we’re going to discuss the final reason: they don’t believe you. When someone says they are not interested, or that they cannot [...]
Greetings Floor Dealers! When a prospect does not purchase flooring from you it’s for one of three reasons: 1. They can’t afford it 2. They aren’t interested 3. They don’t believe you Today we’re going to cover reason #2: They aren’t interested Your job as a marketer is to sift, sort and screen the prospects [...]
Greetings Floor Dealers! When a prospect does not purchase flooring from you it’s for one of three reasons: 1. They can’t afford it 2. They aren’t interested 3. They don’t believe you Today we’re going to discuss the first reason: They can’t afford it. Your job as a marketer is to magnetically attract ideal clients. [...]
Greetings Floor Dealers! In last week's post I talked about the interview I did with Mike Fry, the owner of Fancy Fortune Cookies. We discuss tons of ideas for making money using this unique product. The full interview is available for my Flooring Success Systems members, but I though I'd make just one more strategy [...]
Greetings Floor Dealers! Recently I interviewed Mike Fry the owner and founder of Fancy Fortune Cookies. Your prospects and clients associate fortune cookies with good luck, the future, and mystery. By including fortune cookies in your marketing, you tap into these strong cultural associations. I really like working with FFC. Partly because Mike is such [...]
Greetings Floor Dealers! This is part two in a multi-part series on prospering in the “New Economy” by marketing to high-end clients. Unfortunately, most flooring dealers’ “business plan” to deal with market turmoil is to “wait and hope” that the economy “gets back to the way it was.” Those dealers' whose plans to combat a [...]
Greetings Floor Dealers! During the mortgage meltdown, the massive government bailout, and sweeping political changes over the past several years, many floor dealers struggled with survival - forget prosperity! The flooring industry seriously experienced the fallout, with many dealers severely downsizing or going out of business all together. Why it’s a mistake to simply “hope” [...]
WARNING: this article contains a strong dose of "tough love," with no punches pulled, and may be difficult for some to hear. If your feelings are easily hurt I recommend skipping this installment. Greetings Floor Dealers! As detailed in Part 1 of this series, selling on cheap-price is a fragile and temporary marketing advantage at [...]
Greetings Floor Dealers! When I was in college I earned my daily bread by giving private guitar lessons at a music store. The owner of this store was a good-hearted and generous fellow. A little too generous. He sold his wares at incredibly thin margins, so thin that he had to take part-time work outside [...]
