Recession Busters For Retailers – Part I

The majority of flooring dealers have a plan of action regarding the economy. Unfortunately, that plan tends to be 'waiting and hoping' for the economy to 'get back to normal.' If I had a dollar for every time I heard a flooring retailer say, “Well hopefully the economy will turn around soon,” I could single-handedly fund the [...]

By | April 6th, 2017|

How To Eliminate The “Feast Or Famine” Cycle – Part 3 of 3

“My revenue increased by 50% last year, and this year it increased by another 50%.” Craig Bendele from Florida was speaking to a group of dealers during one of my training webinars, and we were discussing the strategies he used to grow his revenue. (I covered some of those strategies in Part 2 of this series.) [...]

By | March 23rd, 2017|

How To Eliminate The “Feast Or Famine” Cycle, Part 2 of 3

Most dealers don’t have an ongoing, dependable marketing system in place to create a predictable stream of customers, to even out the seasonal ups and downs, and to bullet-proof their business against market fluctuations. The radio ad rep calls and says, “We’re having a special this month on ad space.” The dealer figures it’s too [...]

By | March 9th, 2017|