Creating Profitable Referral Relationships – Part 3 of 3

In Part 1 and Part 2, I presented strategies for developing and nurturing referral relationships with other businesses, and how those relationships can generate $250,000 to $1 Million (or more) in annual revenue with extremely low marketing costs. Essentially the goal is to round up, nurture, grow, and profit from a herd of businesses who [...]

By |2018-04-26T15:35:15+00:00June 21st, 2018|

Creating Profitable Referral Relationships – Part 2 of 3

In Part 1, I outlined why developing referral relationships with other businesses is such a powerful and important strategy for growing your business, and I presented two strategies for developing these relationships. Now let’s look at some additional strategies for developing and nurturing those relationships. 3-Step System Step 1: The unusual mailer. Send letters to [...]

By |2018-04-26T15:17:12+00:00June 7th, 2018|

Creating Profitable Referral Relationships – Part 1 of 3

“How many Realtors send you referrals?” I was on the phone with a dealer from Texas, and I was trying to determine from where his sales were coming. He mentioned that he worked with  Realtors who send him referrals. “There are five that send me referrals pretty regularly,” he replied. “How much revenue did these [...]

By |2018-04-26T15:17:03+00:00May 24th, 2018|

The Power of Social Proof

“Wow,” I thought to myself. “If I ever need tax help I’m calling this guy.” I was in the waiting room of a local CPA, looking through a very plain, white binder filled with letters from his clients thanking him for getting them out of tax trouble. They raved about how he got their tax [...]

By |2018-03-02T16:37:01+00:00March 29th, 2018|

Managing Your Online Review Strategy

I was planning a recent business trip and, like I always do, I checked the reviews of the hotels where I was considering staying. It was second nature, as much a part of making my decision as checking a hotel’s availability, pricing, amenities, etc. I do this for virtually any new service or product I’m [...]

By |2018-03-02T16:18:55+00:00March 15th, 2018|