Greetings Floor Dealers! Fresh Baked Bread or Cookies Realtors have been using this strategy for years when hosting open houses. They have bread or cookies baking throughout the event so the house smells warm, inviting and homey. A small handful of super-savvy dentists and chiropractors do the same thing in their offices to relax patients [...]
Greetings Floor Dealers! Use Scripts To Get Instant Referrals One thing all of you and your sales team members can do right now to generate instant revenue at zero cost is to sharpen your skills at requesting and getting referrals. And the quickest and most effective way to do this is by using a memorized [...]
Lock Your Clients In An Iron Cage Away From Your Competitors Greetings Floor Dealers! The worst thing that can happen is to lose a perfectly good, happy, enthusiastic past client to Home Depot or Lowes or another flooring store because you failed to lock them in an Iron Cage. It is possible to lock your [...]
Greetings Flooring Dealers! In my last installment about thank you cards, I discussed the strategy of having your sales people send a hand written card to every client after the job is complete. Another strategy is the “Personal Acknowledgement Note.” Here’s how it works: Print up a list of all your past clients. Divide the [...]
Greetings Flooring Dealers! Your sales team should follow up all jobs with not only the In-Home Visit process (60 Day Rapid Launch, modules 4, 5, 6), but also with a hand written thank you card. When was the last time you got a hand-written thank you card from a business? It’s not unheard of, but [...]
Greetings Flooring Dealers! Ask for referrals on every job On the previous installment I mentioned three of the most powerful strategies for recession-proofing your business: Marketing/Communicating monthly to your herd of past clients. (Home Advisor is the tool for this.) Joint Ventures with other businesses. Referral system. I preach that you need to have an [...]
Greetings Flooring Dealers! Get referrals from people who get your money Joint Ventures are one of three major strategies for recession-proofing your business. (The other two are marketing each and every month to your herd of past clients—Home Advisor Newsletter. And having a process in place to systematically and consistently generate referrals from every job—Referral [...]
Greetings Flooring Dealers! Get referrals from people who get your money How many business owners do you give money to each and every month? How about your yard care company, hair dresser, health club owner, doctor, chiropractor, etc. (See the Connect Campaign module in the Rapid Launch for a list of business categories that will [...]
Greetings Flooring Dealers! Here is a strategy to dominate your street. Call or visit every business within 300 feet of your store and get the owner’s name. Seal a bunch of Home Advisors in a large envelope and write “Time Sensitive Information for <<owner’s name>>” on the outside. Include a cover letter introducing yourself and [...]
Greetings Flooring Dealers! A new hair salon opened on the main street of a small town. The owner invested her life savings to create her dream: a high-quality salon. Things were going along well until another salon opened directly across the street from her. The new salon had a huge sign painted on the front [...]