A Timeless Solution To Modern Advertising Challenges

Over their 30 years in business, FC News has presided over massive changes in what constitutes effective advertising for flooring retailers. 30 years ago dealers could run a newspaper ad with a special offer and generate enough immediate business to make a profit. The same with direct mail to a purchased list, display ads in [...]

By | September 21st, 2017|

Get An Unfair Advantage Over Big Box Stores – Part 2

In Get An Unfair Advantage Over Big Box Stores Part 1, I shared how I was on a coaching call with Mark Bouquet, a Flooring Success System member from the Chicago area who said, "We love having Big Box Stores for neighbors. We take a lot of business from them." In this installment, I will share strategies [...]

By | September 7th, 2017|

Get An Unfair Advantage Over Big Box Stores – Part 1

Awhile ago I was on a coaching call with Mark Bouquet, a Flooring Success System member from the Chicago area. "We love having Big Box Stores for neighbors," he said. "We take a lot of business from them." (That’s Mark in the photo. I LOVE this pic!) I spewed iced tea as I burst out [...]

By | August 24th, 2017|

USP – 3 Letters that Can Change Your Life!

  Do you know what the letters USP stand for, and how they can change your life for the better? If not, read on! In all your marketing you should strive to answer the SINGLE question that every prospect has running around in their mind (like a hamster on an exercise wheel) - “Why should [...]

By | August 10th, 2017|

Prioritizing Your Social Media Marketing

“Jim, I have a Facebook page, but I’m not getting much business with it. I think I could be doing more with my page to generate sales. What do you suggest?” I was on the phone with a floor dealer helping her prioritize her marketing when she asked me this question. This question is posed to [...]

By | July 27th, 2017|